Born For a Purpose

The Ethos

A woman and a man standing outside a house, holding hands, both barefoot, with relaxed and happy expressions. The woman wears a green T-shirt and light jeans, and the man wears a black T-shirt and blue jeans. The house has brick and siding exterior with a window with shutters, and there is a potted plant near the door.

About Me

Hey — I’m Josh.

I’m a Christ-follower, husband to Lindsey, and dad to Ava. Over the years, I’ve lived in six different states, served in the U.S. Navy as both a submariner and diver, earned an Economics degree and an MBA, and built a career in banking, all while learning (often the hard way) how to balance ambition, responsibility, faith, and family.

Along the way, I’ve had the privilege of serving as a biblical counselor, teaching in addiction recovery ministry, mentoring couples alongside my wife, and walking with friends through seasons of growth, struggle, and transition. Those experiences shaped me just as much as my professional career ever did.

Outside of work and ministry related stuff, I’m wired for growth and hands-on living. I care deeply about fitness and health, read 20–25 books a year, and enjoy building things — whether that’s tackling home and landscaping projects, experimenting with fermentation, or disappearing into the woods for a bushcraft trip with my buddy Walter. I’m curious by nature, always learning, and try to keep up with Gen Z slang (with mixed results).

When I’m not building Born For a Purpose, you’ll usually find me with my family or friends, serving in our church, at the gym, working on a project around the house, or sitting with a good book or a newspaper and a cup of coffee or a glass of whiskey. As different and varied as my life may be, I’ve come to realize that every part of my journey has reinforced one thing: we are all born for a purpose, but it’s up to us to seek it, embrace it, and live it out with intention.

The Quiet Drift

Most people don’t wake up one day and decide to live without purpose. It happens quietly.

Days blur together. Responsibilities pile up. You stay busy and productive (maybe even successful by some standards), yet something underneath feels off. Life is moving, but you’re not really steering it, and at some point, whether you admit it or not, the question surfaces:

Is this really what I’m here for?

That question has shaped my own journey more than I care to admit. For years, I wrestled with purpose across different areas of my life. In my career, I wondered whether I was settling for comfort or was missing out on a bigger calling. Spiritually, I oscillated between going through the motions and overcorrecting, often mistaking activity with depth. As a husband and dad, I was physically present, but often mentally elsewhere.

What made it harder for me to understand was that nothing was obviously wrong. From the outside, life looked fine. But inside, it felt incomplete.

Over time, I realized this wasn’t unique to me. Anecdotally, I don’t think most people lack motivation or intelligence. What they often lack is clarity and intention.

Many of us drift into routines without ever stopping to ask whether the way you’re living actually reflects what you believe and say matters most. Over time, those routines and patterns quietly become who we are.

Purpose Isn’t Found — It’s Revealed

One of the biggest misconceptions about purpose is that it’s something you eventually discover as if one day it finally clicks and everything falls into place.

That’s rarely how it works.

Purpose is revealed over time through how we live, what we prioritize, and the patterns we repeat. It’s less about a singular calling, and more about alignment between our values and our actions.

That realization reframed everything for me.

Maybe we shouldn’t be asking ourselves, “What is my purpose?

Maybe we should be asking, “What is my life currently pointing toward based on how I’m actually living?”

Our lives are always speaking, and all of it tells a story:

  • The way we spend our time

  • The habits we protect or neglect

  • The things we avoid

  • The areas where we feel grounded… and the ones that consistently feel chaotic

The problem isn’t that you or I don’t want a purposeful life. It’s that we rarely slow down long enough to listen.

A Holistic View of Life

One of the clearest lessons from my own struggles was this: You can’t isolate purpose to one area of life without consequences elsewhere.

When something feels off, we tend to overcorrect and fixate on our career, fitness, finances, or relationships, hoping that if we just get that right, everything else will fall into place.

But it rarely does.

Life is an interconnected system, and when one area is neglected or overemphasized, imbalance eventually shows up somewhere else.

That’s why Born For a Purpose takes a holistic view of life.

Nearly every part of daily experience fits within a small set of foundational areas: our spiritual life, relationships, health, work, finances, and how we spend our discretionary time.

You don’t need perfection in all of them, but you do need awareness.

Purpose isn’t about optimizing one part of life at the expense of the others. It’s about stewarding the whole.

Drawing Out What’s Already There

Scripture captures this idea well:

“The purpose in a man’s heart is like deep water, but a man of understanding will draw it out.” — Proverbs 20:5

Purpose often isn’t absent or buried beneath busyness, expectations, or years of reactive decisions instead of intentional ones.

Drawing it out takes time, reflection, humility, and often an outside perspective. Sometimes it takes friction in life. Sometimes it takes a hard question. Sometimes it simply takes the courage to pause and take an honest inventory.

That process isn’t always comfortable, but it’s necessary.

Born For a Purpose exists to help create that space.

Why Born For a Purpose Exists

The idea for Born For a Purpose first surfaced in 2012. At the time, I imagined something closer to a faith-based men’s lifestyle brand. I bought the domain, but didn’t yet have the courage, clarity, or experience to act on it.

Life moved on. Responsibilities grew. The idea sat untouched for over a decade.

What I didn’t realize then was that the delay wasn’t wasted time. It was formation.

During those years, I experienced the very aimlessness I now want to help others confront. I tried fixing one area of life at a time, assuming that if I could just pull the right lever, everything else would work itself out.

It never did.

What finally became clear was this: When life lacks intentionality, even good things lose their meaning.

I started Born For a Purpose again. Not because I had it all figured out, but because I had learned what doesn’t work.

This isn’t about telling anyone what their purpose is. It’s about helping people see the lives they’re living more clearly.

The Aim of Born For a Purpose

Born For a Purpose exists to help people stop drifting and start listening.

Not through quick fixes, rigid formulas or hype, but through honest reflection, practical tools, and a holistic view of life.

At its core, this is about stewardship of our time, attention, responsibility, and opportunity.

From a Christian worldview, it’s about living as the person God designed you to be, in the life you’ve been given, for the good of others and for His glory.

For anyone else that doesn’t subscribe to this worldview, it’s still about the same thing: Living intentionally instead of accidentally.

An Invitation

Your life is already speaking. The question is whether you’re willing to listen well enough to respond.